Insert Adsense Inside Posts: After the First Paragraph

Want to know which part of your site or blog will bring you more profit? Add AdSense inside posts and then check out the famous Google AdSense heat map. Recent studies, however, showed that placing AdSense after the first paragraph of a site or blog is one of the best AdSense placement. Unfortunately, the default Blogger platform offered by Google doesn't allow placement of ad after the first paragraph. But because it has become one of the most profitable areas, plenty of webmasters have tried to take advantage of the best AdSense placement. How can you enjoy the same level of profit?

To solve the problem, we will just move the locations of the ads to be displayed by adding JavaScript and DIVs. With the following script, you can easily choose the paragraph or heading after which you want to inject the ad to. This way, you won't have to manually change every post.

How to Display AdSense Ads after the First Paragraph in Blogger

1. Log into your Blogger account, select your blog and click "Template" on the left side. Open the Template editor using the "Edit HTML" button. Once the editor has opened, click anywhere inside the code area and press the CTRL + F keys (or Command + F) on your keyboard to open the editor' search box. Search the following line:

<data:post.body/>

Note: You will find multiple occurrences of <data:post.body/>, stop at the second one or if you don't see any changes, test the last one.

2. Add the below DIVs in red before and after, like this:

<div id='adsense-target'><data:post.body/></div>

3. Copy the AdSense code that you want to show and use this tool to convert it into plain text. Just above the line that we just found, add the following HTML and replace the "ADSENSE CODE HERE" text with the converted ad code:

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<div id='adsense-content' style="display:block;text-align: center">ADSENSE CODE HERE</div></b:if>

Screenshot:

Align AdSense Left or Right

By default, the Google AdSense ad unit will appear in the middle just after the first paragraph. If you are unhappy with the results and want to wrap text around the ad, you can choose one of the options below:

a) Align AdSense to the left: change <div id='adsense-content' style="display:block;text-align: center"> with

<div id='adsense-content' style="display: inline-block;float: left;margin:15px 15px 15px 0px">

After modifying it, the ad will display something like this:

b) Align AdSense ad to the right of the content: change <div id='adsense-content' style="display:block;text-align: center"> with

<div id='adsense-content' style="display:inline-block;float:right;margin:15px 0px 15px 15px">

4. Finally, right after <div id='adsense-target'><data:post.body/></div> (step 2), add this script:

<script type='text/javascript'>
function insertAfter(addition,target) {
var parent = target.parentNode;
if (parent.lastChild == target) {
parent.appendChild(addition);
} else {
parent.insertBefore(addition,target.nextSibling);
}
}
var adscont = document.getElementById(&quot;adsense-content&quot;);
var target = document.getElementById(&quot;adsense-target&quot;);
var linebreak = target.getElementsByTagName(&quot;br&quot;);
if (linebreak.length &gt; 0){
insertAfter(adscont,linebreak[0]);
}
</script>

Note:
- To insert the ad after the second paragraph, change "0" from the line in red with "2".
- If you want to put AdSense just below the heading h2 or heading h3 of a post, replace br from &quot;br&quot; with h2 or h3.

5. Click "Save template" to save the changes and you're done.

With this trick, you can insert AdSense after the first paragraph automatically in Blogger with ease. Now it's your turn to decide which format works best on your site.

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4 Ways to Detect Invalid Activity in Google AdSense

Monitoring your website's performance shouldn't be a chore but a necessity. After all, how else will you know how to serve your audience better - and acquire new ones - if you don't know how they get to you, what they do on your site and who they are? Google Analytics is a tool that does all that, but despite its sophistication, your account can be suspended for invalid activity.

This is the one thing that you have to avoid because the process of reinstating your account may take a while. That said, how can you detect invalid activity?

Before answering the question, here are some terms that you need to familiarize yourself with as they will appear throughout the rest of this post:

DEFINITIONS

- Clicks: number of times a user has clicked on your advertisements
- CPC: cost per click; what you get whenever a user clicks on your ads
- Pageviews: refers to the action the user takes of viewing a page with an ad displayed
- CTR: click through rate; calculated as (clicks / pageviews) x 100 and is given in percentage
- Estimated Earnings: calculated as (clicks x CPC); the value goes up or gown while the earnings are still in verification process

WAYS TO DETECT INVALID ACTIVITY

1. You have a CTR above 20%. The normal range for CTR is 1% to 11%, but anything above these tells Google that there is something iffy and that may not bode well for you. So, if you notice this, make necessary changes so that you maintain a healthy CTR.

2. You have a lot of clicks but no CPC. As in, your assigned CPC is 0.00. For example, if you get about 50 clicks and don't have a CPC set, that tells Google that something funky is going on and they will not hesitate to take action. Keep in mind that they do take matters like this seriously, and which is why they employ both human and machine checking to analyze clicks and impressions.

3. You're estimated earnings rise then fall suddenly. For example, you get estimated earnings of $1.00 but the next minute this drops to $0.0. Whether it drops to zero or half the original estimated earnings amount after you refreshed the page, you know that something is up.

4. You have many clicks from one country but less pageviews. Google operates on the belief that if a user clicked on an ad, they are interested in what it has to say. So, if the pageviews are really low, that sends a wrong signal to Google and causes them to think that something fishy is happening.

So, make sure to check your AdSense performance regularly so you can spot discrepancies and address them as soon as possible before Google decides to suspend your account.

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What to Do Before Applying for Google AdSense

It seems that everyone wants to make money by joining up with Google AdSense and why not? Google AdSense is a relatively simple, straightforward way to actually start earning some extra money with your efforts.

However, things have changed from the early days of AdSense when joining was not much of an issue. Today, applying for AdSense takes more effort and some preparation so that you can take full advantage of their services.

First, you will need a good reason to apply for AdSense so you can reap the benefits that they offer. Here you will find out more about what Google AdSense is all about, what they offer and how you can properly prepare yourself before joining to really take advantage.

What is Google AdSense?

One of the most established internet networks to offer advertisement publishing, AdSense uses the Pay Per Click (PPC) system to help businesses reach out to others on the web. At one time, Google used to provide AdSense to everyone who used their Blogspot program, but now that has changed. 

Today, AdSense is one of the most respected thanks to the many thousands of satisfied publishers and customers who use the service. It is straightforward, easy to use and always pays on time which makes it very attractive to anyone wanting to have this service. If you do your work the right way, it will pay better than any other similar service on the web.

However, it is their very success that now makes them harder to join. When you apply, everything has to be just right otherwise you will not be approved.

How to Avoid Getting Your Application Rejected

There are a number of things to avoid when applying for AdSense so that your entry will not be discarded. Here are just a few.

Read Google Policies: Just like studying for a test, Google posts their policies about what it takes for your site to get into AdSense. So, take the time to read them and be sure that your website follows the rules.

Have Good Content: If your website doesn't have good or sufficient content, it will not be accepted. So, be sure that you provide them with enough to review. In addition, it has to be neat, professional and grammatically correct otherwise it will give them the excuse to toss out your application.

Aesthetically Pleasing: Garish yellows and lots of distracting glitz will also stop you in your tracks when you apply for AdSense. Your website should have a good, solid design that is comfortable to look at and pleasing for the visitor.

Post Your Contact Information: If Google cannot find a way to contact you through your website, you might as well not apply. Having an "About Us" page that is complete with contact info is the minimum to getting accepted.

Now that you've done the basics, it is time to hedge your bets when it comes to applying for AdSense by adding in items and procedures that will enhance your chances. While nothing is guaranteed, the following steps will help your website in getting approved.

10 Ways to Increase Your Chances when Applying for AdSense

1. Policy for Privacy

It may seem odd to have a privacy policy for your blog, but it is vital if you want to get AdSense approval. Without it, you might as well not apply at all. The policy itself should describe to those who visit your blog what they will see and what they can and cannot do.

2. Contact Information

This is where you put in your contact information. At the very least, it should consist of an email so that readers can contact you directly about any issue they have on your blog.

3. About Us

This is where you tell people a little about who you are, what your business does and how you are going to accomplish it. This is sort of like an introductory page to your efforts and it critical when you apply for Adsense.

4. Email & Name Verification

Be sure that you put your email as well as your name in your About Me or Contact Us page so that it will help Google verify you quickly.

5. Verify Age

Always use your correct name and date of birth when applying for AdSense. This is mostly for those who are under 18, but it is important to be truthful otherwise you'll never get approved.

6. Appropriate Design

Your blog should look attractive, professional and easy to use. You don't have to be fancy or pour in thousands of dollars, just make it clean and neat will be sufficient.

7. Have Plenty of Posts

Do you know that there is no minimum number of posts stated by Google in terms of what is required for joining AdSense? Even so, if you only have a handful, do not count on getting approved. You should shoot for about 500 or so before applying to demonstrate your seriousness about your efforts and make sure that they are at least 500 words in length.

8. Remember the Rules

No pornography, illegal items, advocating drug use or other items that will not get you any AdSense at all. Plus, if your posts are all less than 200 words, that will not work either.

9. Adds Value

Your blog or website must provide real value for your audience. This will not only help keep people visiting your site, but it will also impress Google as well.

10. Unique, Top Level Domain

Basically, this means that your domain should be a ".com" in order to succeed. Plus, the name itself needs to be short as possible, related to your area of interest and easy to remember.

When applying for AdSense, you will need to keep all of these things in mind so that you will be accepted. However, all of the attributes that Google AdSense requires are also ones that will boost your website as well. So, keep this in mind when you apply for AdSense because the result will be a blog that will start earning you another income stream that can build over time.

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How to Add Adsense Ads In the Middle or Anywhere inside Blogger Posts

In a previous post we saw how and where we can place Adsense ads on our blog; however, these methods would only work when we place the ads on predetermined and fixed locations. For posts area, the most common places are below the title, at the beginning of the post or at the end of the post.

But what if we want to display an AdSense ad in the middle of a post?

We can manipulate the location of the ads to be displayed by adding a script inside the template and using a tag inside our post to where we want the AdSense ad to appear. Once added, we can place the ads anywhere, be it between paragraphs or in the middle of the content etc.

Manually inserting Adsense ads in the middle of posts in Blogger is pretty simple, just follow these steps below:

Before proceeding, it is recommended do backup your template (go to Template > click on the Backup/restore button)

Step 1. First thing we need to do is to "parse" the AdSense code, in other words, convert it to plain text. Then go to Template, click on the Edit HTML button, click anywhere inside the code area and look for this tag (CTRL + F):

<data:post.body/>

Note: you may find it several times, but we need to stop at the second one or if you can't see any changes, test the third one

Screenshot

Step 2. Replace the <data:post.body/> tag with this code:

<div expr:id='"adsmiddle1" + data:post.id'></div>
<b:if cond='data:blog.pageType == "item"'>
<b:if cond='data:blog.pageType != &quot;static_page&quot;'>
<div style="clear:both; margin:10px 0">
<!-- Add here the code of your ad -->
</div>
</b:if>
</b:if>
<div expr:id='"adsmiddle2" + data:post.id'>
<data:post.body/>
</div>
<script type="text/javascript">
var obj0=document.getElementById("adsmiddle1<data:post.id/>");
var obj1=document.getElementById("adsmiddle2<data:post.id/>");
var s=obj1.innerHTML;
var r=s.search(/\x3C!-- adsense --\x3E/igm);
if(r>0) {obj0.innerHTML=s.substr(0,r);obj1.innerHTML=s.substr(r+16);}
</script>

Step 3. Put the converted Adsense code to where you see the <!-- Add here the code of your ad --> annotation, then save the changes by clicking on the Save template button.

Note: For centering ads, add the center tag before and after the AdSense code, like this:

<div style="clear:both; margin:10px 0">
<center>
<!-- Add here the code of your ad -->
</center>
</div>

Step 4. When you create a New Post, add this tag inside the HTML section to where you want the Google AdSense ads to appear:

<!-- adsense -->

For example:

<div>This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.</div>
<!-- adsense --><div>This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.</div>

Screenshot

Note: If you don't add the label to bring up the ad, then the ad will appear below the title by default.

And you don't have to worry about violating the Google's Terms of Service because applying this method we are not changing the structure of the ad.

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10 Places to put Adsense ads in Blogger

In this article we'll talk about the most common 10 places in our blog where we can add AdSense ads and about how we can implement these and we'll get to know as well which are the most suitable formats based on those available in our AdSense account.

Adsense Advertisements

In the Sidebar

How to implement

This is one of the easiest areas to put AdSense. Just go to the Page Elements (Layout), click on the "Add a Gadget" link, then add an HTML/Javascript widget with your ad code inside it or add directly an AdSense widget.

Recommended formats: 125 × 125, 120 × 600 and 160 × 600, 300 x 600

Between posts

Implementation. You can add AdSense ads between your posts by going to Layout, click on the "Edit" link below the Blog Posts section, then check the "Show Ads Between Posts" option.

Recommended formats: 468 × 60, 300 × 250 and 336 × 280

Under the header

Implementation:

Before anything, you need to convert your AdSense ad code - you can use this converter here:

AdSense Ad Converter

Next thing to do is to go to your Blogger Template (log in to your Blogger Dashboard, click on Template and press the Edit HTML button) and click anywhere inside the code area to search for the following code using the CTRL + F keys:

<div id='header-wrapper'>

Paste the converted code right after it.

Recommended formats: 728 × 90 and 728 × 15

Above the blog posts

Implementation:

Convert your ad code and search for <div id='main-wrapper'> in your template.

Paste the converted code right after it.

Recommended formats: 460 × 68, 468 × 15 and 336 × 280

Under the post title (this will be visible on all the pages)

Implementation:

Convert your AdSense ad code and go to your Template > Edit HTML > click anywhere inside the code area and search for the following line (CTRL + F):

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the ending slash /

Paste the converted code right after it.

Recommended formats: 468 × 68 and 468 × 15

Under the post title (visible only on the posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x68 and 468x15

In the posts' footer

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<p class='post-footer-line post-footer-line-3'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code right after this line.

Recommended formats: 468x68 and 468x15

In the post's body (it will be visible on all pages)

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<div class='post-body entry-content'>

Note: in case you don't fint this code, search only for <div class='post-body'>

And paste the converted code by following the example below:

<div style='float:right'>

<!-- Add here the code of your ad -->

</div>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

In the post's body (visible only in post pages)

Convert your ad code and then go to your Template, click anywhere inside the cod area and look for:

<div class='post-body entry-content'>

Note: in case you don't fint this code, search only for <div class='post-body'> 

And paste the converted code by following this example:

<b:if cond='data:blog.pageType == "item"'>
<div style='float:right'>

<!-- Add here the code of your ad -->

</div>
</b:if>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

Between post and comments (visible only on posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

</b:includable>
<b:includable id='postQuickEdit' var='post'>

Paste the converted code just above it, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x60, 300x250 and 336x280

In the blog's footer

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div id='footer-wrapper'>

Paste the converted code right after it.

Recommended formats: 728x90 and 728x15

FAQ

Some questions that are likely to arise:

I can't find the codes, what should I do?
When searching for a specific code, make sure that you have no spaces before/after it. These are the default codes of Blogger and should be found in all the templates unless they have been modified by the template designer.

Why should I convert my AdSense code?
The Blogger's Template reads it as text and not as code so it is better to avoid any errors when trying to save it.

The ads are not displaying properly, why is that?
The ads could be affected by the styles (CSS) selectors (divs) containing them and some templates could be wrong designed, then you should consider modifying these styles, look for another relevant place or in extreme cases, change the template.

Can I put the all 10 codes on my blog?
No, you should choose just one of the locations where you want to put the ads considering that AdSense have some limits on the number of ads that could be displayed. Try to make a balance with your content.

Why there should be only 3 ads displayed on the main page?
This is due to the limit set by AdSense. Combine the type of ads (text, rich media ads and link units) if you want to show more ads.
Hopefully, this guide will be useful to those of you who need to display AdSense ads on your blog.

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